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Growing an Event Eligibility & Guidelines

This category is typically suitable for an event that has a history of being hosted in Brandon but is looking to expand the event in order to attract a totally new market segment to the event, an audience that otherwise would not have attended the event, which will result in increased room nights.

At the current time, incremental growth of an event resulting without any significant changes to the event offerings / format is not eligible for Growing an Event funding. The eligibility and guidelines for this funding category are presently under review. If you are looking to grow your event and hope to access Accommodation Tax Growing an Event funding but are not eligible under the current guidelines, please provide Economic Development Brandon with your contact information and you will be notified if changes are made to this funding category.  

In addition to the general guidelines found here (General Guidelines), the following apply to Growing an Event funding applications.

To be eligible for funding a new element must be added to an existing event that targets a totally different audience which will result in increased overnight stays (limited to hotel/motel rooms, Brandon University, B&B rooms). Incremental attendance growth resulting without a distinct change to the event offerings / format is ineligible. An example of an eligible event would be a hockey tournament is held annually that includes competitors aged 14 – 16. A decision is made to expand the tournament to include competitors between the ages of 10-13. As an entire new division has been added, this event would be eligible for consideration under the Growing an Event funding category.

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