In addition to the general FAQs found here (General FAQ), the following apply to Growing an Event funding applications.
Q. What criteria are used to determine how much Accommodation Tax funding I will receive?
A. Applications will be evaluated using Growing an Event criteria set forth in the table below.
These metrics are typically suitable for an event that has a history of being hosted in Brandon but is looking to expand the event in order to grow event attendance that will result in overnight stays.
Criteria | Maximum Points Awarded |
Number of room nights being added (limited to hotel/motel rooms, Brandon University, B&B rooms) |
50 |
Incremental cost of growth | 15 |
Seasonality of event (slow, medium, busy) | 20 |
% of Growth in overnight stays | 10 |
Guest expenditures | 5 |
Maximum points awarded | 100 |
Q. I am going to significantly increase my event marketing budget to try and attract people from Winnipeg to my event. Am I eligible for funding?
A. No you would not be eligible. The Winnipeg market could have reasonably been considered part of your event target market thus is not adding a new market segment. An example of a qualifying application would be a horse show was held annually that attracted competitors and spectators. A decision was made to add a 2 day conference on farm animal care to the event. This would be eligible as the conference has the potential to attract a different group of participants. A second example would be a hockey tournament that is held annually and includes competitors aged 14 – 16. A decision is made to expand the tournament to include competitors between the ages of 10-13. As an entire new division has been added, this event would be eligible for consideration under the Growing an Event funding category.