Operation Impact 2021: Be a Hero. Aim for Zero

Tomorrow marks the beginning of Operation Impact 2021, a national public awareness campaign aimed at making Canada's roads the safest in the world. By promoting safe driving behaviours, we hope to help prevent collisions, save lives, and reduce injuries on our roads.

From October 8th to 11th, 2021, police across the country will be focused on behaviours that put drivers, passengers and other road users at risk: impaired driving due to alcohol, drugs or fatigue, as well as aggressive driving, distracted driving, and driving without a seat belt.

Most collisions are not ‘accidents’, they are generally the direct result of a conscious decision an individual driver has made. If there were zero problematic driving behaviours at the wheel, we could expect zero collisions, zero injuries and zero deaths on our roads. So this year, we are inviting residents in our community to Be a hero. Aim for zero.

“Driving behaviors that place the public at risk such as impaired operation of a vehicle and distracted driving are 100 percent avoidable and 100 percent a personal choice.  It’s up to you to make that responsible and lifesaving decision before you get behind the wheel, not only the week of Operation Impact but every week”, stated Wayne Balcaen Chief of Police for the Brandon Police Service.

Motor vehicle collisions kill about 2,000 Canadians, seriously injure another 10,000 people and injure about 165,000 citizens in this country each year.

It is not a coincidence that the timing of this campaign to achieve safer streets and highways takes place during this long weekend. More people are travelling, and collisions are therefore more frequent.

Sergeant Kirby Sararas #119

Public Information Officer

Community Support

For media inquiries: (204)729-2373 or k.sararas@brandon.ca